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Client Web Development Worksheet
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Client Web Development Worksheet
Step
1
of
6
- Defining Goals and Objectives
16%
Step 1: Defining Goals and Objectives
Before you begin a website project, you need to clearly define your company goals and objectives. Your ideas should align with the company brand and your overall business and marketing objectives. The following exercises will help define these goals and objectives.
What are the primary objectives of your website? (Check all that apply)
Improving customer relations, communication and experience
Attracting and communicating with new customers
Improving brand, product and company awareness
Selling products/services online
Encouraging employee communication and collaboration
Enabling collaboration with partners/vendors
Improving sales force and distributor participation
Communicating with the general public, media, and community business and government leaders
Establish leadership/authority through content and outreach
Other
What are the short term goals for the website?
What are the long term goals for the website?
How will the website fit with your overall business strategy?
How will the website fit with your overall marketing strategy?
What are your schedule/time requirements? When must the site launch?
What is your specific budget or budget range for this project? (This is a very important question; setting a budget helps us to determine your expectations for this project. We work on projects that range from $1,000 to $50,000. If your budget is in the high range, then we have a lot more details to discuss).
Step 2: Know Your Audience
If you design your website without considering the needs of your users, you will be rewarded with scant traffic and a notable lack of interest. Your site should be designed to encourage users to act: to register for an e-newsletter, place an order, request information, cross-link it to a blog or other website or even simply bookmark your site as a useful reference to visit regularly.Understanding your audience enables you to build a site that gives users what they need while also satisfying your goals and objectives. Your audience may include several different sub-groups with differing behaviors, wants and needs. Use the following questions to “dial down” to key audience insights.
User Audience #1
Information and feature needs for this group—How can you improve their experience and meet their needs?
Your goals/objectives for this group—what actions/behaviors would you like to generate among this group?
User Audience #2
Information and feature needs for this group—How can you improve their experience and meet their needs?
Your goals/objectives for this group—what actions/behaviors would you like to generate among this group?
User Audience #3
Information and feature needs for this group—How can you improve their experience and meet their needs?
Your goals/objectives for this group—what actions/behaviors would you like to generate among this group?
Step 3: Know Your Competitors
Smaller companies can compete more effectively with larger, better-financed competitors with a well-designed, frequently updated website offering valuable content. Your site design should consider how to stand out from competitors and attract the right audiences away from those websites.Review competitor websites and learn from their successes and failures.
Competitor 1
Website Address (URL)
What features/design elements/content do you like about their website?
What features/design elements/content do you dislike about their website?
What makes your company different or better from this competitor? Can you use this to position your company differently on your site?
Competitor 2
Website Address (URL)
What features/design elements/content do you like about their website?
What features/design elements/content do you dislike about their website?
What makes your company different or better from this competitor? Can you use this to position your company differently on your site?
Competitor 3
Website Address (URL)
What features/design elements/content do you like about their website?
What features/design elements/content do you dislike about their website?
What makes your company different or better from this competitor? Can you use this to position your company differently on your site?
Step 4: Review Your Current Website
Most companies have a website. Yours may not be fulfilling expectations or may need an upgrade in design and functions. The following questions will help you determine what you like about your current site, what may be missing, and what elements/features may be unnecessary to your new site.
What you like/want to keep from your current site?
What you dislike/want to discard from your current site?
What your customers like about your current site?
What your customers dislike about your current site?
Comments/suggestions/praise/criticisms from other site users (community, media, government, vendors, partners, etc.)
Features/functions you may want to add at some future date
Step 5: Site Content and Features
Considering your audience and your site goals/objectives, it is important to determine what content and features will promote positive customer relations and generate desired actions. Focus on making the site easy to use, making content easy to find and valuable to the user, and developing features that will meet user needs and attract new users/customers. Answer the following questions, always keeping your audiences top of mind.
What content will you offer on your site?
Where will the content come from? Will it be new, aggregated and/or repurposed? Will you have writers/editors on staff, or work with vendors/partners?
Will you customize/personalize content to audience sub-groups? How will you do this?
How frequently will you update content? Who will update content?
How will you manage/archive content? Who will oversee/manage this process/database?
What features/functions will you include on your site? (Check all that apply.)
Online product catalog
E-commerce/online store capabilities
Online customer service features
Permission-based e-marketing program/e-newsletter registration and delivery
Lead-generation capabilities
Interactive demonstrations/presentations (webcasts, slide shows, podcasts)
Free content (home page or features page)
Members-only Content (password accessible)
Searchable Content Database
Content Management Tools/Non-technical Web publishing system
Social network/community site functions
Mobile website
Integration with internal databases/applications/legacy systems
Other:
Step 6: Measuring Success
Look at your goals and objectives. Knowing what you want your site to achieve helps you determine how to measure the website’s success. You may wish to set measurements based on leads generated, online sales goals, number of acquired newsletter subscribers, search engine ranking, number of website visitors/increased visitors, efficiency of customer service delivery, etc.What are the top five criteria by which you will determine the success of your new website? List in order of importance.
Success Measure #1
Success Measure #2
Success Measure #3
Success Measure #4
Success Measure #5
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